The Power of the Sandwhich Thin

I walked by a man working on a presentation yesterday. I couldn’t help but notice that the title of the slide was: The Power of the Sandwich Thin. The power indeed. It was in that brief passing moment that I truly grasped the absurdity of my job. Now, don’t get me wrong. I am sure that were I to read the presentation, I would discover that Sandwich Thins don’t get enough credit for the sales they generate. I’m sure they are like the unsung hero of the bread aisle. Everybody just assumes that the standard loaf is the where the action’s at, but they don’t see the numbers behind the numbers. They don’t see the Power.

I work in a field where it is your job to convince others that your Product A, any Product A, is the answer. And it doesn’t really matter what the question is.

Profit not where it needs to be? Have you looked at our Sandwich Thins??

Not getting the right basket ring? Check out the retails on these.
Can’t get Health Care Legislation passed? How about you invite the House and Senate over for Turkey and Cheese Sandwiches, served on our new line of Sandwich Thins. That’ll get them working together.

Can you feel the Power?!

In general, I do a pretty good job of not thinking too much about the industry I’m in. Because on one hand you can argue that it’s all a big meaningless game, and the person who sells the most stuff – regardless of what it is, wins. And in its defense, it can be a very interesting game. Every day in my world, there are millions of dollars in play. It can be very dramatic and very exciting One could also argue that the people who buy and sell these goods are passionate people who care about good retailing and good product. Some do. Others….not so much. And the really good ones enjoy the game and accept it for what it is.

I enjoy the game sometimes, and then sometimes I remember that I am getting all worked up over the equivalent of a piece of bread. A thin piece of bread, shipped in a plastic bag, made in a factory by underpaid workers and focused grouped until some marketing person feels comfortable enough to generate a slide entitled The Power of Sandwich Thins. And when I see that slide, I feel anger and a silent but persistent hunger for something….more. We spend more time on our jobs than most any other developed nation. We’re only given so much time on this planet and we squander it sitting under fluorescent lights designing ridiculous power points for the things that nobody really needs.

I have friends who once stated their goal was to work as little as possible. I laughed at that notion a few years ago. I thought it was both un-ambitious and perhaps a bit lazy. Now I realize they were geniuses, prophets, and visionaries of the highest order. Of course, my enlightenment comes after a large mortgage, 2 car payments, 2 kids and other miscellaneous debt. So it looks like I’ll keep making those stupid power points a bit longer. But someday, someday I will break these shackles that bind me to my laptop. I will crush my mouse beneath my feet, throw my blackberry down the dimly lit corridor and shout to the mottled ceiling tiles “Free at last! Free at last! Thank God Almighty, free at last!”